Evaluate the case for cutting public expenditure rather Essay

A fiscal deficit is when a government’s total expenditures exceed the tax revenues that it generates. A budget deficit can be cut by either reducing public expenditure or raising taxes. In this essay, I am going to analyse the benefits and costs of increasing tax rates to reduce fiscal deficits instead of cutting government expenditure. First of all, if the government decides to cut current public expenditure, it will lead to a reduced quantity and quality of public goods and service. For example, closing NHS direct call centres down which results in lower living standard. Moreover as the spending in sectors such as healthcare and education is cut, these services may need to redundant staff to stay within their new budgets. For instance if the NHS’s budget is cut they will lay-off additional staff. Those public sector workers may find it difficult to find a new job in private sector if they are not competitive enough to compete with other people in the labour market, leading to higher unemployment conflicting with the government macroeconomic objective of low unemployment rate. Also higher unemployment will mean less income tax revenue, lower VAT receipts, higher welfare payments, as well as lower standards of living. If the government is to cut capital expenditure this is the type of expenditure that expands LRAS. It might not cause serious problems in short run, however in long run less spending on for example education and healthcare will result in a less educated and skilled workforce and a less healthy workforce. The negative effects of inadequate skilled human capital in the long run include lower productivity which makes the economy less competitive internationally compared with for example Germany. It in turn leads to deterioration on balance of payment, economic stagnant growth and inflationary pressure as labour costs increase. Thirdly, government spending is an injection into the circular flow of income. A decrease in the government spending will incur negative wealth effect and therefore lead to weaker economic growth. In addition, the  government spending is one of the components of aggregate demand, consequently, lower GDP. In a demand-deficient recession, consumption and investment tend to decrease due to lower income and revenue, the (X-M) component tends to level off or worsen in short run, which makes government spending an essential device to stimulate the economy. Therefore a decrease in the government spending will cause an even deeper recession and a larger budget deficit. Last but not least, a decrease in government spending could mean worse income distribution compared with increasing progressive tax. This is because transfer payment forms almost a third of the governments budgets and so by cutting expenditure it is very likely that it will also be cut making the poor poorer and widening the gap. On the other hand, taxes could be increased progressively by for example increasing marginal income taxes so that the people with high income pay more than the poor narrowing the gap between. However, there are also some drawbacks associated with raising taxes. Tax is a form of leakage from the circular flow of income leading to negative multiplier effect. If the government increases income tax rates, it might create disincentives to work. It is because when income tax increases, the opportunity cost for leisure time decreases; and people will have to work longer hours to earn the same disposable income. Some people may therefore prefer claiming Jobseekers’ Allowance instead of working. If the corporation tax is to be increased, there will be disincentive for firms to locate in the UK, leading to less investment and corporation tax revenues. Additionally, an increase in the National Insurance may discourage firms taking more employers as the NI is paid per employee. Secondly, if the government raises higher income by increasing indirect taxes for example VAT, it may also have problems. It shifts the SRAS curve to the left as the cost of production increases. And it may therefore push up the price level and reduce the level of output. Moreover, indirect taxes are regressive taxes, which impose a greater burden relative to the incomes on the poor than on the rich. Thirdly, as the public sector is basically non-profit, their allocation of resources believed to be less efficient than the profit-making private sector firms. Therefore reducing public expenditure may lead to greater efficiency and productivity by for example removing unnecessary layer of management hence more effective communication and better service provided by the public sector. Last but not least, the choices between the two possible ways and their effects depend on the macroeconomic situation- for example the unemployment rate and the size of the public sector. If the size of the public sector is small, the adjustment on government spending might not be very large and the effect on budget deficit wouldn’t be significant. If the unemployment rate is high, for example 26% general rate and 50% youth rate in Spain, making it very hard to raise taxes. Apparently, both reducing government spending and increasing tax rates will lead to a lower AD, but they will have different other effects. Therefore the choice between this two may depend on macroeconomic situation and what the government is focusing on achieving. VICKKIE

Percy Jackson and the Olympians Essay

I have chosen to build a temple for Poseidon in the city-state of Athens. The reason this temple is in Athens is because according to the Greek myth on the website Mr. Donn, the contest of Poseidon and Athena, the two gods compete to prove they are worthy of guarding that city-state. Athena gets the honor to guard that city-state because Poseidon thinks her gift is much better than his, but still is unhappy. To show his unhappiness, he flooded Athens. So, to show thanks to allowing her to be their guardian, I made this temple in honor of Poseidon. Additionally, Poseidon likes receiving temples and gifts from the city-states, especially the coastal city-states, like Athens, since those are closer to his true royal underwater palace. In this temple made especially for Poseidon, I have included some features that would be found in his royal underwater palace. This includes the decorative columns, fountains, and shells to add decoration to his palace above water. In the model of the temple and the drawing, I focused on only one room, the most important room to Poseidon. In this room, there is Poseidon’s throne, his Trident’s holder and a royal fountain with sparkling blue water. He has a view of the city-state of Athens, and of the Aegean Sea. Poseidon will truly be pleased by this temple for many reasons. First of all, he will be pleased because the temple is on a peninsula where he can gaze out to the Aegean Sea. At the same time, he will still be close enough to Mount Olympus so he can travel faster when needed at a meeting of the council of gods. Also, Poseidon will be able to have a private place where he can map out what city-states he still has to take guard over. This would be important to him because he wants to be the guard of the most city-states to prove he’s the mightiest.

The Phenomenon of Late Marriage in China

The Phenomenon of Late Marriage in China It is a generally noted phenomenon that Chinese tend to get married later than they used to especially in big cities. Across the country, we observe virtually everywhere that the rate of marriage becoming lower year after year. Chinese used to marry before twenty- five years old. But now, some youngsters go study further; some devoted in their career; some who have dated one after other still refuse to step into the palace of marriage. Careful observation and elaborate thinking convinced me that the issue happens because of the objective and subject.According to a survey conducted by Chinese Academy of Social Science, the number of marriage continues to decline especially in big city. (The Chinese get married late increasingly)But why does this happen? And how will it affect the future? While thinking deeply, I came up with some ideas about this issue. Objectively thinking, the overload burden takes too much pressure to the youngsters. Pressur e like educations, works, transportations, houses, love comes form every where occupy youngsters’ whole lives.Firstly, the price of houses is too high for youngster to support. House slaves, also called Ant people, stands for people who usually work in big city have lots of housing debt to support. You definitely need to have a shelter before getting married. Secondly, transportation occupies too much time. Neither do they have time to date someone, nor do they get married. Thirdly, low employment rate nowadays, youths trend to study further than before in order to avoid the pressure. All of above will probably make youths get married late.Thinking logically at first, many people get married later just because they are not ready to get married. It can be divided into two aspects. One is material basis, the other is mental. Speaking of material basis, youths between twenty and thirty don’t have economy standard. And people still in school are fed by their parents. Appar ently their mental isn’t mature enough. In fact, getting married is the start of a new life. Setting up your own family means a lot of responsibility. As an old saying goes,† It’s easy to get the spark of love, but it’s difficult to keep it†.For instance, after getting married, wives need to get up early to prepare the breakfast for husbands; husbands have to work harder than before in order to support the family; couples suppose to remember the date of each other’s birthday; and they’d better to have a good relationship with lover’s relatives. No wander of saying goes,† Marriage is the tomb of love†. Secondly, owing to the pressure coming from all over the work, study, house debt and transportation, love may fade away. All these scared the youth who are in the right age of marriage. For example, pressure like transportation occupies too much time.Neither do they have time to date someone, nor do they get married. And the issue of house slaves coming to an essential topic these days has deeply been debated. House slaves, also called Ant people, stands for people who usually work in big city have lots of housing debt to support. In China, a shelter is definitely a necessity before getting married. But the price of the house is too high to be paid by poor youths. What’s more, youths who graduated from school just started work need to pay most of the time on their work. With the low employment rate nowadays, youths trend to study further than before in order to avoid the pressure.All of above will probably make youths get married late. Moreover, thoughts of Chinese are changing today! In the ancient time, Chinese got married mainly because they want to have babies to carry on the family lines. But nowadays, Chinese get married because they finally find their soul mates. Form person perspective, ‘One Child Policy ‘makes Chinese grown up in the 80’s be used to being alone. T hey grew up in the age of Internet. Variety kinds of entertainments scarify them and they spent less time with friends. So, many of them may probably have troubles in communicating with others.Finally, taking some individual cases into account, some environmentalists believe that the fewer newborns we have, the less polluted the planet will be. Because people have carbon emissions during their whole life and too much carbon emissions will intensified greenhouse effect and enlarge the hole in the ozone layer. This case may not hold an important role as the upper points. It still be mentioned considering of academic cautious. After considering of all these causes, let’s focus the attention on its effects. Thinking of the present only, single people will have more time hanging out late at night.And this will probably raise the rate of crime. While thinking further, some people believe that getting married later can slow down the population growth rate of China. As the large popu lation provides heavy burden for China, it benefits to the whole country because. While others advocate that this point of view is short-sighted. Assuming birth rate continues decreased in decades. Time flies fast and youths won’t be young anymore. Fewer youths working than before will slow down the speed of economic developing. An awareness of this issue, Chinese government has already put out series policy to change the status.Considering of the high price of house, government has taken some specific measures to restrain the high speed increase of price. They also built up some apartments in low price and provided for the poor. New policies are beginning to effect. But there still have lots of things to do. While observing all over the world, many countries especially the developed countries are disturbed by the low rate of birth. So this issue becomes a global issue that should be aware by all the people. Chinese Academy of Social Science. The Chinese get married late incr easingly. 2008. 17 Jan. < http://jnrb1. e23. cn/html/dsnb/20080117/dsnb43308. html>

To what extent can management control organizational culture Essay

To what extent can management control organizational culture - Essay Example Management control can be defined as the mechanism by which the management of an organization exercises control over the employees in a manner to reduce costs and losses, fulfilment of objectives and ensuring optimum utilization of the available resources. Organizational culture is another important phenomenon that can be observed in organizations these days. Organizational culture refers to the culture followed within an organizational framework, which is a result of the behaviour of people and the sense that they append to the displayed behaviours. Organizational culture is important for any organization, as it helps in the establishment of a unique culture within and outside the organizational boundaries depending upon which the business objectives are formulated. Use of management control in an organization can have a strong impact upon the organizational culture and its business operations. Management control has several benefits as well as disadvantages over the organizational culture, which establishes a platform for determining the organizational outcomes (O’Donnell & Boyle, 2008). In this context, the essay focuses on gaining an idea of management control and its affect over the organizational culture. The study would provide an argumentative overview of the topic through a discussion on the core principles of management control and organizational culture along with their interrelatedness. The study would also discuss the findings pertaining to the effect of management control over the organizational culture. A management control helps in ensuring that the present organisational standards are in accordance with the pre-determined roles and objectives, which further ensures that necessary actions can be taken in case of discrepancies. Managerial control requires the managers to exercise control over the employees, who are concerned with carrying out several job roles and responsibilities. Management control has a strong influence power on

Organizational Training Design Case Study Example | Topics and Well Written Essays - 2250 words

Organizational Training Design - Case Study Example The case presents a regional firm TCI, which offers financial services and is seeking to provide high level services to its clients. In this regard, the company has carried out sales analysis and the result of the analysis indicates an acute need for the company to tighten the effectiveness of their relationship with the clients if only they need to progress in the industry. Consequently, TCI has chosen a software package SAM with relevant features aimed at facilitating quick and effective customer communication thereby turning sales contacts into relationships and increasing sales. This paper seeks to design relationship management staff training program for TCI business firm. Organizational Analysis Having a regional presence and with the increasing need to fully and interactively understand the needs of its clients, TCI requires a strategically planned program to streamline the operations of the organization in general and the sales team in specific towards providing satisfactory services to the clients. Further, the recent analysis of the sales and the company results has significantly underpinned the need for training and developing program to enhance the operational excellence of the employees. In essence, SAM package is strategic in turning sales into relationships, which in the end; facilitate increased sales and thereby enhancing the growth of TCI. Work environment is somewhat systematic and this coupled with the biological evidence that there are significant mental capacity decreases as people grow old; the management of TCI should employ thorough assessment of the overruling elements of the working condition and the need for training the employees before initiating and implementing the SAM program (Noe 136). Further, the difficulty that employees associate with understanding the need for training, committing training content to their memories and providing feedback to the training providers should be evaluated and enforced before the implementation of the training program. Additionally, globalization and its influences play a significant role in determining the level of training that the relationship managers would require. Therefore, the management must be keen to underpin the influences of globalization in enforcing the SAM relationship package training program in a bid to succeed with its implementation. Given the recent analysis of the sales capacity and the resultant financial attainments of TCI and that the company has identified the significant need for the employees to manage sales relationships more effectively, the employees are likely to perceive the SAM training program as an opportunity to grow and thus enhance organization growth. Ho wever, it is important for the management to utilize a lot of prior reinforcement of the strategic importance of the training program in order to underscore the perception of the relationship managers into considering this as a reward and thereby improve the acceptance level and the practical willingness to accommodate the new features of the SAM relationship software package. This will enable the trainees to perceive the training as a reward for their prior work, thus significantly reduce the prevailing implementation barriers. The management of TCI in general and the sales management team of the organization in specific will be very interested in ensuring the success of this training program. The investors and other external stakeholders, if informed, will also be interested in ensuring the growth and increasing returns on their investments. In this regard, the executive management of TCI

Bret Hart Essay Example | Topics and Well Written Essays - 1250 words - 1

Bret Hart - Essay Example This essay will flesh out the thesis that in Harte’s stories, there is manifest celebration of the virtues of the social underclass. Where literature was previously the preserve of the privileged and addressed to the same privileged audience, Harte broke this trend, and courageously at that, and highlighted the depth, effervescence and humanity of those in the fringes of society. Tennessee’s Partner is a great short story. At its core is the theme of friendship, if not unconditional love. Tennessee’s Partner (who was never referred by his actual name through the entire story) displays such an unconditional acceptance of his friend Tennessee that he soon withers and dies upon the latter’s execution. Even when his wife runs away with Tennessee, his partner doesn’t try to harm him. To the contrary, he welcomes him back home in all cordiality. This is all the more remarkable when one considers the livelihoods of these two characters. They are both petty criminals, often committing offenses against the law. It is natural to expect loose codes of friendship and loyalty among people who are considered criminals. Yet Tennessee’s Partner shows such dedication toward the wellbeing of his friend. In what is a brilliant symbolic touch, the very naming of the story as Tennessee’s Partner indicates the strength of unity of identit y of these two loyal friends. The reference to an individual solely through his friend’s name is a statement of the strong intertwinement of their two identities. Similarly, consistent with Harte’s reputation of being a brave writer who pushed the frontiers of social sensibility, there are sufficient hints at a homosexual relationship between the two lead characters. Perhaps fearing public outrage (as homosexuality was taboo during Harte’s era) the author might have only conveyed the intimate nature of their relationship via indirect literary means. Another way of looking at this is that Harte has

Case study Example | Topics and Well Written Essays - 250 words - 88

Case Study Example The project will further result in the region’s infrastructure develop as well as increase trading activities. According to the theory of utilitarianism, an act should be classified as immoral only if its consequences are so severe that people would wish the agent of that action obliged to act otherwise (Hinman 142). Despite its effects on the environment, the positive consequences of this project outweigh the negative consequences mainly due to its economic significance to the region. In addition to the above macro issues, several micro issues too should also be considered. Investing in this project involves both money and time and getting returns from these two investments will be significant to personal happiness, according to the theory of eudemonia, which states that the ultimate goal of human life is happiness and good life. This goal can be achieved by practicing virtues in one’s daily life and is defined as a quality that allows a person to succeed at an idea (Hinman 145). In this sense, the investment is recommended as long as it promises personal happiness. The investment should therefore be implemented as both theories support

Rise And Fall Of Traditional Forms Of Music Retail Essay

Rise And Fall Of Traditional Forms Of Music Retail - Essay Example Music industry, as we know it, finds itself in deep crisis these days. Traditional forms of music retail show constant dip in sales every year; and this trend has started to unfold quite a long time ago. On the one hand, the noughties have witnessed a dramatic downfall in traditional market sales but, on the other hand, so-called digital music sales have been boosting market share for 15 years in row and there are no signs of any stark slowing down in this business segment. The digitization of music, technological development and booming e-commerce sector have opened a window of opportunities for some music industry players and issued the challenge of unprecedented structural crisis for the others. My goal in this paper is to identify the winners and losers of a drastic decline in traditional forms of music retail, analyze the reasons that stand behind such a decline, as well as its consequences, and find the roots of innovative ideas that have changed the face of music industry in t he 21st century. I have organized the paper into three sections, two of which have sub-sections. In the first section I elaborate on the strategic prerequisites for growth and decline in the traditional forms of music retail by making a brief retrospective journey into the history of music industry. In this section I also discuss the scope of economical and structural crisis that the music industry started to suffer with the advent of new technologies and rapid development of the Internet.

Case studies 1 & 2 Essay Example | Topics and Well Written Essays - 1500 words

Case studies 1 & 2 - Essay Example However the company is faced with the ethical issue of being environment conscious and pro-green operations while having to dump the sewer waste in the Chavon River. This poses as a major issue for the company. Legally there exist no laws that the company would be breaking if it decides to continue on the suggestion provided by Teltec and dump its sewer waste in the Chavon River. However the increasing interest in environment protection including protecting Earth's water resources can lead to a law suit in the future by the Dominican Republic or the community living near the river against the company for dumping its waste in the Chavon River. Moreover consumer action groups can take action against the company for not upholding its social corporate responsibility by polluting its regions of operation in Dominican with the dumping of sewer waste in the Chavon River. In Economic terms the company would be better off dumping its waste in the river as the company would not have to deal with the extensive costs of setting up a treatment plant, and treating the waste before it gets dumped into the river. In the short term this is going to be economically feasible and profitable for the company. However with the passage of time the amount of pollution being driven into the river is going to increase while increasing the pollution levels and concentration as well. At this position it would not be economically suitable or viable for the company to continue dumping untreated sewage into the river as counter lawsuits and legal action can raise fines for the company that would have to be met and alternatives to dumping would have to be developed at additional costs. From the ethical perspective the issue that the Clean Power Company would be facing pertains to the ethical dilemma of not acting upon ones own vision and strategy for business. The company manufactures energy efficient products with the vision of increasing awareness amongst the consumers for environment sustainability while still earning profits form the sale of the energy regulators. However with the practice of dumping the sewerage and the waste directly into the river the company would be not acting on its own beliefs leading to tarnished image for the company. The company is also philanthropic in the manner it wants to develop the local region of operations in the Dominican Republic by building infrastructure to provide support to the local community while establishing programs for their education and development. However if the company takes to dumping sewerage and waste directly into the river, it would create a contradiction of ideology as the action would lead to the pollut ing of the regional environment that goes against the philanthropic viewpoint and perspective of the company. Question B: Stakeholder Management - Write a minimum of 2 pages in APA format addressing the questions below regarding the following stakeholders: the

590-1 Essay Example | Topics and Well Written Essays - 750 words

590-1 - Essay Example According to a report, Philip H. Knight, the CEO of Nike Inc. had felt that the University of Oregon (UO) had â€Å"broken chain of trust† by deciding to join the Workers Right Consortium which opposed the Fair Labor Association (FLA) as supported by Knight. The UO raised a dispute with the support of the student activists and the faculty that the Nike’s products which were sold in the stores of university campus, bearing the university logo apparel were manufactured by not abiding the sweatshop terms and conditions. In this connection it is worthy to mention that ‘Workers Right Consortium’ or WRC is identified as an independent labor rights organization which keeps an eye on and focuses on protecting the rights of the workers those who generally sews apparel and manufactures other products especially those which bears university and college logos being sold in the markets of United States. The FLA is a joint effort of socially responsible companies, colleges, civil society organizations and universities intended to recover the working conditions of the factories operating worldwide. It is a brand accountability system providing the responsibility towards companies for accomplishing the FLA’s labor standards as maintained in the factories which is involved with manufacture of their products. Their mission is to protect the workers and improve the working conditions of the workers globally. Their objective is to end up the sweatshop standards being followed worldwide. FLA’s code of conduct includes; abolition of child labor, discrimination, intimidation of those workers who seeks to organize unions, improving hazardous work conditions, settling payments for over time (Fair Labor Association, 2008). Whereas, WRC being a non-profit organization supervises the manufacturing of university apparel in order to make sure that

How is Cannery Row like a Tide Pool Essay Example | Topics and Well Written Essays - 1000 words - 1

How is Cannery Row like a Tide Pool - Essay Example As the discussion stresses the starfish prey on mussels whereas gulls break open the sea urchins and feed on the starfish. The black bears also sometimes feed on the intertidal creatures when the tides are low. However, as much as the organisms must avoid the strong currents, wave, sun and predators to survive, they also rely on the constant changes in the pools for food. The creatures that thrive in the tide pool cannot survive on their own. There is some kind of interdependence among the various organisms, where each relies on the other for survival according to Halpern. This way of life in the tide pools have attracted special attention of philosophical writers such as John Steinbeck, marine biologists and naturalists.  This paper outlines that the life structures in the tide pools directly relate to the social structures of the Cannery Row. The mussels and limpets occupy the lowest status at the bottom of the pool whereas the starfish that prey on them and the eels that hide in crevices occupy a status above them. Hermit crabs who are always on the look out for empty shells that might be bigger than the ones they have also occupy the bottom of the sea. However, this structure is often silenced when the tides come back in but begin all over again when the tides move back and the ocean draws back.  The story of the Cannery Row revolves around the people left behind when the Cannery had closed. Mack and his friends (the boys) occupy the lowest status at the bottom end of the social structure just as the mussels.

An Important Macro-Environmental Force in Vietnam Essay Example for Free

An Important Macro-Environmental Force in Vietnam Essay QUESTION 1: An important macro-environmental force on companies is the social/cultural environment, particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses, brands, marketing activities, etc. to support your discussion. Social/cultural forces are the most difficult uncontrollable variables to predict. It is important for marketers to understand and appreciate the cultural values of the environment in which they operate. The cultural environment is made up of forces that affect societys basic values, perceptions, preferences, and behaviors. The Vietnamese value system is based on four basic tenets: allegiance to the family, yearning for a good name, love of learning, and respect for other people. These tenets are closely interrelated and based on three main religions which are Buddhism, Confucianism and Christianity. Changes in social/cultural environment affect customer behavior, which affects sales of products. Trends in the cultural environment include individuals changing their views of themselves, others, and the world around them and movement toward self-fulfillment, immediate gratification, and secularism. Firstly, in term of role of people in business environment, the women are not expected to reach high position. This is due to influence of Confucianism, which teach people that a woman should devote all her life to take care of household more than going out to seek foods. The woman is rarely appointed to the first position in a company because man who is lower position usually tends to against the commands coming from a woman. In contrast, a man is expected to become boss who should show his knowledge, learning and power. Secondly, Sex is very sensitive issue so that you should avoid it as much as possible. From an advertisement to a uniform should not be more provocative and especially avoid using obscene words in public conversation. The more you are polite the more you have respect from the others. Furthermore,  rewards and slogans are a part of business. In Viet Nam one of the tenets is earning for good name, so people tend to work hard for reaching some rewards or reputation. It seems that Viet Nam is one of countries, which has the most slogans. People usually act upon â€Å"syndrome crowd† but not patient, so it is better to change your company’s slogan frequently in order to collect and motivate workers following that slogan or the company’s goals. Finally, there are some rules out of laws you should know before starting business in Viet Nam. In some case, you are clearly right, yet someone who holds right making decision say that it is wrong, you can do no things except use some tricks to pass. â€Å"Chá º ¡y† means â€Å"Run†, which uses negatively money covered in the names called gifts, is the most popular way to succeed in document procedures or get some competitive advantages. QUESTION 2: Consider the five stages in the adoption process of a new product, and refer to a major purchase you have made. Identify, describe and discuss each step of that process, using your own case to support your discussion. Be sure to be specific and provide as detailed a description of your adoption process, as possible. You should also discuss the different influences and forces that impacted your purchasing decision. This MBA course is the most major purchase that I have ever bought. In term of considering the adoption process of this course, there are five stages which made me lead to this decision. Firstly, at the beginning of the process, the stage of awareness, which means that the consumer becomes aware of the innovation but lacks information about it. In my situation, I made this plan for a year ago but did not know where I could apply and how its quality was. I started to search for essential information about this course before opened six months ago. After gathering much of raw information, there were four choices which I could make such as RMIT, Hawaii, Columbia and Troy. Secondly, in the Interest stage I began to analyze that information, which could classified into some categories or criterions. Basing on these terms, I matched them to my requirements and made a decision for the most suitable. Finance was the first my issue because all of these course had the  quite high fee. I removed any course that I could not afford. Quality was the second issue I considered very much because I did not want to invest the big money for getting nothing. Time was the last one, which could impact on my decision. It was not only how long this course took and what time a class began. Moreover, I called assistants for more detail information about this course and asked them to send me some materials related to it. Therefore, I had a quite clear view of those courses and easier to make the final decision. Next, after all things considered, I chose MBA program of Troy, which was the most suitable and met more requirements. Those were the fee that I could pay for, the time that I could arrange with work. This happened in the Evaluation stage of adoption process. In the next stage, Trial, in my opinion this might be the transfer course time because I could evaluate the quality and quantity of this program. How was about teachers? Should did I continue or not? And finally, I decided to take this course –Troy MBA 5th intake in March. QUESTION 3: Refer to the article: VN has lucrative retail market: Research and Markets, from Vietnam News (June 15, 2011), copied below. 1. In your opinion, what are the reasons why modern retail concepts may work in Vietnam. Vietnam is famous for a traditional retail, with much many of convenience stores and mini markets placing at anywhere as possible. Therefore, people are formed a habit to buy their needs there. However, I personally believe that a modern retail formats will develop in the short future. There are some reasons why this kind of retail is able to compete with the traditional retail stores embedded in society. Firstly, Vietnam is a developing country with economic growth of around 6.8 per cent in 2010 and will be kept steady for some next years. This means that average income will be increased and then demands more for variety products, quantity and quality of products as well. Consumers tend to buy products that may be different, style, fashion, or special with mass volume and expected price. All things create a strong force for traditional store or mini market, where only offers convenience goods with limited brands, how to meet those demands. Time by time, these stores are not able to satisfy customers’  increasing needs, so that is time the modern retails such as supermarket or hypermarket develops. The second reason is a change of lifestyle. The young generation is more active and dynamic and shopping is one of the most favorite outside activities. Shopping now is not just for buying something but also for enjoying and relaxing. Furthermore, modern people have less time for buying, so they usually go shopping for much more goods in once and then put all of them in refrigerator. The supermarket or hypermarket can meet these requirements easily. The third reason is a strong influence of western culture, which is appearing more clearly recently. The Internet is developing very quickly in Vietnam, so people are able to access to information about western countries easily. The young people tend to western-oriented life, they respect and pursue the modern world with arranged colorful big cities, luxurious cars, and entertainment industry. This changes the way they live and go shopping. Finally, in term of demography, according to the General Statistic Office (GSO) Vietnam population in 2011 in total was 90,549,390 (July 2011 est.) with median age about 27.8 years. This means majority of the population is young and working class with higher purchasing power. The low median age of population means a higher current consumption rate which augurs well for the retail sector. This youthful, exuberant generation, bred on success will not drive the productivity but also set a spiraling effect on consumption and generation of income. 2. In your opinion, are there any pitfalls? If so, explain. There are some pitfalls, in my opinion, in retail market in Vietnam. Shopping habit is the most important one of those. Going to convenience store or mini market to buy necessary things every day is the way the Vietnamese have been doing for a long time. â€Å"Chá » £Ã¢â‚¬  (small market or store) merges in everywhere that makes people more comfortable to buy. Just walk out of home several feet steps, you can encounter many of small stores in  which they sell almost the vital things for living. Moreover, 80% of population of Vietnam who are living in rural areas, where are lack of information about modern life. Thus, retailers should gradually penetrate to these markets to form a shopping habit instead of investing a big budget in style and strange supermarket there. 3. In your opinion, what would be the â€Å"factors critical to the success of the retail industry in Viet Nam†? It is difficult to fit a successful international format directly and expect a similar performance in Vietnam. The lessons from multinationals expanding to new geographies also point to this. For example, Wal-Mart is highly successful in USA but the story is different in Asian countries like China. Therefore, it is important for a retailer to look at local conditions and insights into the local buying behavior before shaping the format choice. Considering the diversity in terms of taste and preferences prevailing in Vietnam, the retailers may go for experimentation to identify the winning format suited to different geographies and segments. For example, the taste in south is different from that in north and this brings challenges to the retailers. Therefore, most of grocery retailers are region centric at this point in time. // may indirect There are some key ways to develop modern market formats. The first, Try and Error mean that a number of retailers are in a mode of experimentation and trying several formats which are essentially the representation of retailing concepts to fit into the consumer mind space. The second, Increasing Acceptance of Rural Markets to exploit mass and potential market // In my opinion, there are two factors critical to the success of the retail industry in Viet Nam. The first factor is that our country’s economy is developing day by day, this lead to change in lifestyle and increase income. Therefore, lever of expenditure is getting higher and the ways to sell and buy is forwarding to the international market formats. The second is that the government of Vietnam gradually reduces barriers of trade by  imposing some laws to favor more foreign investors and also removing some absolute laws. Moreover, Viet Nam has been a member of the WTO since 11 January 2007, this means that it has to play following the same rules and the same trade environment. This offers large and bright road for retailers to dominate in potential retail market in Viet Nam. QUESTION 4: Refer to the communication model described in class, and use two locally available brands of FMCG (Fast Moving Consumer Goods), one Vietnamese and the other foreign. Describe, in details, how each brand goes through the elements of the model in their communication with their respective audiences. In your opinion, which one does a better job at communicating, and why? Coca-cola is the most famous brand in the world. It firstly introduced to Vietnamese in 1960 and then immediately received impression from people. After 34 years absenting, in 1994 Coca-cola turned back to Viet Nam as a symbol of America and the number one of producing carbonated beverage in the world. Basing on advantages of famous brand, Coca-cola made a great marketing plan to penetrate in Viet Nam. With this strategy is to create differences and diversities, Coca-cola now holds 65% market share and provides around 25000 jobs for Vietnamese. The question is that how can Coca-cola reach to these achievements when it came to Viet Nam later than Pepsi, the strongest competitor in Viet Nam; when the biggest competitor, Pepsi, has already set up factories and distribution channels completely throughout the country. It may find out some answers to this question in marketing strategies of those. Moreover, in cognitive stage, Coca-cola wants to transmit a messages â€Å"Serve all people†, so Coca-cola uses a great strategy marketing to inform, persuade and remind people. Advertising is the most powerful weapon that Coca-cola used to get potential customers’ attention. It is difficult to find corporations which really fund for advertisements a budget equaling to costs of production, but Coca-cola do this for polishing its brand. Its purpose is to put in consumers’ mind an image of drinking, which is number  one, which is healthy, which is friendly with environment and so on. With young people who are active, enthusiastic; who willing to try different things, Coca-cola used effervescent and provocative advertising clips included a short slogan, which may satisfy ego-centric trends of youth. Moreover, it is wise and creative to use images generating family atmosphere, the most important element in Viet Nam’ value system. Coca-cola has been doing it well by using the box of 24 bottles or cans, which is decorated swallows, happy family, peach tree, cake and something else related to Tet festival in Viet Nam. This creates in consumer’s mind loving, warm family atmosphere, which in turn put in mind images of relationship between Coca-cola and Tet deeply. Because Tet is very important day of Vietnamese, so Coca-cola usually launches large-scale advertising campaign throughout Viet Nam territory. Especially, a series of items, with new packing, style, and attractive colors, were introduced in â€Å"Happiness Factory† in 2009 Tet. In the affective and behavior stages, the customers really engage in activities to create their interest and desire of buying coke. Coca-cola uses very creatively diversity ways such as Money off coupon, Competitions, Free gifts, Point of sales materials and so on. It always chooses one or combined ones for specific or regular time to be launched. It seems that you have to be seen Coca-cola brand or related things every day. On the newspaper or television, on the billboards or posters, on the way you go to work or come back home, or even in the toilet you may see its logos. It is designed to draw in your perception without annoying you. For example, Coca-cola give you free of five style cups, which are printed its logo, in each box of 24 cans you buy. Sometimes you may be engaged in a game of collecting lids to win a car, television or valuable prizes. Understanding an extremely passion of Vietnamese about football, Coca-cola usually hold big programs in the important football events. From donating for the national football team to creating crazy fan club, from some games for prizes to some products for souvenir, all are launched professionally. Sometimes, Coca-cola becomes a major sponsor for a football contest. Coca-cola is usually willing to fund for community campaigns: supporting for  Ã¢â‚¬Å"Cleaning international beach† program in Do Son, collaborating with UNDP to launch the program namely â€Å"Cleaning Water for community in Vietnam† and especially its â€Å"Everest Challenge† program in long-term strategy call Live Positively. By using friendly and profitable public programs, Coca-cola makes the relationships with public closer day by day. In the competitive strategy with Pepsi to penetrate in market, Coca-cola uses mobile means such as bicycle, small store to move everywhere for selling and introducing products. Likewise, Vinamilk is one of successful company in Viet Nam in communication with customers. In the cognitive stage, customers, who are almost children, be attracted by a funny, friendly image of milk cows. Vinamilk wants to transmit to customers a message that â€Å"this milk is made from pure milk of cows and sterilized†. By using a lot of images related to farmers, cows, fields, families, and children, Vinamilk contributes to perception of customers that the products are friendly with environment, vital for health, and suitable for every family. In the affective and behavior stages, Vinamilk holds some sport events, become a sponsor for charity programs, especially almost those programs concentrate on poor children, who do not afford for going to school, who are suffering malnutrition and the other adversity situations. This move impresses children and their families to interest more, desire more, and of course, make a decision to purchase more products of Vinamilk. All things considered, I personally believe that Vinamilk does a better job at communicating with customers than Coca-cola in Vietnam. This is due to the ways Vinamilk informing, persuading and reminding are very friendly, funny, and close to its customers. It chooses the right image for right potential customers at the right time. The funny and lovely cow for the children is showed at school, children television programs, children sport events and so on. QUESTION 5: Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? The marketing planning consists of analyzing market opportunities, selecting target markets, designing market strategies, developing marketing programs, and managing the marketing effort. In short, it outlines the specific actions you intend to carry out to interest potential customers and clients in your product or service and persuade them to buy the product or services you offer. On the other word, it shows how and what customer value is delivered. Therefore, Porter’s value chain and the holistic marketing orientation model help marketers to make a better marketing plan, which satisfies both customers and stakeholders. Firstly, Michael Porter of Harvard has proposed the value chain as a tool for indentifying ways to create more customer value. This model comprises a sequence of value-generated activities found to be common to a wide range of firms. A marketer can use this tool for determining what product features, prices and distributions are, how to utilize sales force, sales promotion, advertising, and other communication tools to announce and promote the product. For example, if the marketer wanted to make a new marketing plan, he or she would need to know core competencies of a company, which may be the current production process, distribution channels and sales approach. The value chain model supports the marketer for adjusting and identifying new product features in order to fit that capacities of production process (in Operations activity) and maximize a level of value that exceeds the cost of this activity, thereby resulting in a profit margin. Moreover, basing on current prices and distribution system (in Outbound Logistics activity), the marketer may determine whether to use current system or to launch new distribution channels. Finally, marketing and sales activities and service activities, which are described in value chain, help marketer find out solutions to promote and deliver product better. Whether a new advertising or sales promotion influence over the other activities in the organizational value chain? What is the most suitable support service to apply to this new product? What is about finance situation?. Looking from this picture, the marketer can make a marketing plan more efficiently and maximize the contributed value of each primary activities and support activities in value  chain model. Secondly, holistic marketing can help capture customer value and succeed by managing a superior value chain that delivers a high level of product quality, service and speed. Basing on value exploration activities, which show how can a company identify new value opportunities, so that marketers easily determine what the most profitable segments are. Next, value creation activities, which show how can a company efficiently create more promising new value offerings, help the marketer know who the customer admires, who they interact with and who influences them to craft new customer benefits. This generates a new idea for adding new features, which in turn increase competitive advantages†¦. QUESTION 6 : What brands and products do you feel successfully â€Å"speak to you† and effectively target your age group? Why? Which ones do not? What could they do better? There is a brand and product that made me impressively at the first sight, Heineken it is. I remembered that I saw a first short advertising clip of it on television several years ago. That was about 32 seconds of moment clip led audiences to experience different level of feelings. At the very beginning, it immediately captured your notice by a gentleman fishing for something in a massive freezing ice bucket with huge efforts and patient. It was very curious to want to know what he was looking for, so your eyes being attached on screen as the way advertiser’s want. Moreover, the melodious music of â€Å"Quando Quando Quando† song really conquered my ears and attention. â€Å"Tell me when will you be mine Tell me quando, quando, quando We can share a love divine Please don ´t make me wait again† After some seconds he picked up a bottle of beer with his blushing and trembling hand and then came to his group of two men, who had the same situation. In the last scenario of the clip, three men were looked very cold  with the bottle of Heineken beer in their hand. All things happened to me was no meaning except the curious, funny, and surprising feelings even though closing scene was showed with slogan: â€Å"Never settle for less†. It took me several minutes after to understand what had been happening, and I am sure that you have the same feelings too. You was put an image of Heineken in mind in the intelligent and interesting way. Thereafter, I began to be interested in searching for information about that beer, which owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability. Now, I am completely conquered, so whenever having a chance to drink beers I choose Heineken, which is really delicious beer. This clip also influences on the male, who are mature, by using three gentlemen to create good and respect brand of someone else when drinking this kind of beer. It is successful to position and segment target customers. All things considered, there is no need to launch a large-scale and professional marketing campaign order to inform, persuade and remind me, just needs one 32 seconds of advertising clip is enough. On the other hand, there are some brands and products which do not impress me. ThongNhat bicycle is one of them. In the past, possessing a ThongNhat bicycle was an honor of many people, but now it was defeated in its home. Why? There are many main reasons for this consequence. Firstly, its styles are poor and tradition which do not attract the major customers, who are students tending to fashionable trends. Secondly, its price is quite high compared to same kinds of bicycles and a level of living of almost Vietnamese. Finally, its advertising and sales promotion are not good, it seems that you rarely see it on television except through a word of mouth. In contrast, there are many kinds of China bicycle importing in Viet Nam. These ones meet almost requirements of students in particular and Vietnamese in general. China bicycles are very stylish, fashion and the prices are quite cheap, which are all things ThongNhat needed to consider if it would want to develop and get back its golden age. QUESTION 7 : Consider the lifetime value of customers (CLV). What does the concept refer to? Design an example to support your understanding of the concept. The lifetime value of a customer is a measure of the value of the customer to your business. It is the potential contribution of the customer to your business over a period of time. When you know the lifetime value of a customer, you have a benchmark for how much you would or should be willing to invest to acquire a customer. This means that you should see in the long-term to get potential customers instead of looking in the short-term with a high profit in advance. Therefore, concentrating on creating and maintaining relationships with customers, who will contribute to business’ profit by their loyalty, is very important for a business’ success. Toyota is one of the perfect examples for maintaining customer relationships and brands. It recently has announced to receive up to 2.17 million cars because of a brake fault. This move of Toyota shows not only its responsibility for safety of customers, but also its message that it wants to bring high-valued products and services and the most satisfying ownership experience. This is not the first time Toyota make a recall for some errors, so this can prove how powerful to know and correct fault honestly. Behind this action, Toyota firmly understands about what will happen if one of its clients gets an accident because of that fault. What is more, 2.17 clients and even more will be very satisfied and impressed by this honest and responsible service. It is the beginning point for creating lifetime value of customer when those clients say to their children or friends about this, which in turn to contribute more potential customers to businesses. From generation after generation, those who are willing to buy Toyota car for all their lives. This is the way Toyota generates profits when knowing clearly lifetime value of customer concept. QUESTION 8 : As you have learned, everything can be marketed. Think of yourself, and define and discuss yourself in terms of the 4Ps. It is a reality that everything can be marketed and people in general and myself in particular are not exception. In term of the 4Ps, I myself was considered to be a product for sale. Firstly, regarding to Product concept, with a certificate of information technology engineer and several experiment years, I can offer a labor market capacities of researching, analyzing, and designing information systems, especially the management systems in the financial and accounting fields. Moreover, my English skills are quite good enough for working at international environment. I also can work in high pressure, challenge and creative tasks. In term of service concept, I am patient enough to keep up with a long time project, humor enough to break a tension of someone, humble enough to learn from anyone, compassionate enough to help the others as much as possible, and positive enough to believe that the legend world is true. Secondly, Promotion means that customers have to be made aware of the product. On the other word, I have to do something to inform, persuade and remind the labor markets that who I am, what I can offer and how I can deliver my values. It may be a solution to advertize on some working websites, send curriculum vitae to my friends or go to a company order to introduce myself. Especially, I can involve in some scandals for purpose of noticing the others and media as the way some super stars have done. Thirdly, pricing me is quite difficult and sensitive. The price must be high enough to cover costs (tuition, cost of living, costs of job application) and make profits (salary, bonus) but low enough to attract employers. There are a number of possible pricing strategies. The most commonly used are: PENETRATION PRICING – charging a low price, possibly not quite covering costs, to gain a position in the market. By using this method you can have more chance to get a job, and such opportunity may lead you to success. CREAMING – the opposite to penetration pricing, this involves charging a deliberately high price to persuade employers that the product is of high quality. COST PLUS PRICING – this is the most common form of pricing. Costs are totaled and a margin is added on for profit to make the total price. Finally, in term of Place concept, I am living in Hanoi city where I also want to work. Thus, it is convenient and suitable for the companies, which are located in Hanoi too, which are willing to buy my offers. QUESTION 9 : Colleges, universities and other organizations can be classified as service organizations. How can you apply the marketing principles developed in chapter 13 to Troy MBA? Do you have any advice as to how it could become a better service marketer? QUESTION 10 : Think of some of your favorite brands. Do you know where they come from? Where and how they are made or provided? Do you think knowing these answers would affect your perceptions of quality or satisfaction? Coca-cola is the most famous brand in the world. It firstly introduced to Vietnamese in 1960 and then immediately received impression from people. After 34 years absenting, in 1994 Coca-cola turned back to Viet Nam as a symbol of America and the number one of producing carbonated beverage in the world. Basing on advantages of famous brand, Coca-cola made a great marketing plan to penetrate in Viet Nam. With this strategy is to create differences and diversities, Coca-cola now holds 65% market share and provides around 25000 jobs for Vietnamese. In term of ingredients in Coca-cola, published versions say it contains sugar or high fructose corn syrup, caramel color, caffeine, phosphoric acid, coca extract, kola nut extract, lime extract, vanilla and glycerin. Alleged syrup recipes vary greatly. The basic â€Å"cola† taste from Coca-Cola and competing cola drinks comes mainly from vanilla and cinnamon; distinctive tastes among various brands are the result of trace flavorings such as orange, lime and lemon and spices such as nutmeg. Some natural colas also include cola nut; Coca-Cola does not, and chemical testing reveals none. Because cocaine is naturally present in coca leaves, todays Coca-Cola uses spent, or treated, coca leaves, those that have been through a cocaine extraction process, to flavor the beverage. The coca leaves are imported from countries like Peru and Bolivia, and they are treated by chemical company Stepan, which then sells the de-cocainized residue to Coca-Cola. Some contend that this process cannot extract all of the cocaine alkaloids at a molecular level, and so the drink still contains trace amounts of the stimulant. The  Coca-Cola Company currently refuses to comment on the continued presence of coca leaf in Coca-Cola. To this day, Coca-Cola uses a United States license to purify the coca leaf for medicinal use. (sources: Wikipedia). Advertising is the most powerful weapon that Coca-cola used to get potential customers’ attention. It is difficult to find corporations which really fund for advertisements a budget equaling to costs of production, but Coca-cola do this for polishing its brand. Its purpose is to put in consumers’ mind an image of drinking, which is number one, which is healthy, which is friendly with environment and so on. With young people who are active, enthusiastic; who willing to try different things, Coca-cola used effervescent and provocative advertising clips included a short slogan, which may satisfy ego-centric trends of youth. Moreover, it is wise and creative to use images generating family atmosphere, the most important element in Viet Nam’ value system. Coca-cola has been doing it well by using the box of 24 bottles or cans, which is decorated swallows, happy family, peach tree, cake and something else related to Tet festival in Viet Nam. This creates in consumer’s mind loving, warm family atmosphere, which in turn put in mind images of relationship between Coca-cola and Tet deeply. Because Tet is very important day of Vietnamese, so Coca-cola usually launches large-scale advertising campaign throughout Viet Nam territory. Especially, a series of items, with new packing, style, and attractive colors, were introduced in â€Å"Happiness Factory† in 2009 Tet. Coca-cola uses very creatively diversity ways such as Money off coupon, Competitions, Free gifts, Point of sales materials and so on. It always chooses one or combined ones for specific or regular time to be launched. It seems that you have to be seen Coca-cola brand or related things every day. On the newspaper or television, on the billboards or posters, on the way you go to work or come back home, or even in the toilet you may see its logos. It is designed to draw in your perception without annoying you. For example, Coca-cola give you free of five style cups, which are printed its logo, in each box of 24 cans you buy. Sometimes you may be engaged in a game of collecting lids to win a car, television or valuable prizes. Understanding an extremely passion of Vietnamese about football, Coca-cola usually hold  big programs in the important football events. From donating for the national football team to creating crazy fan club, from some games for prizes to some products for souvenir, all are launched professionally. Sometimes, Coca-cola becomes a major sponsor for a football contest. Coca-cola is usually willing to fund for community campaigns: supporting for â€Å"Cleaning international beach† program in Do Son, collaborating with UNDP to launch the program namely â€Å"Cleaning Water for community in Vietnam† and especially its â€Å"Everest Challenge† program in long-term strategy call Live Positively. By using friendly and profitable public programs, Coca-cola makes the relationships with public closer day by day. In the competitive strategy with Pepsi to penetrate in market, Coca-cola uses mobile means such as bicycle, small store to move everywhere for selling and introducing products. This is in its mission â€Å"Server all people†. In conclude, I personally think that if customers knew about where products come from, how products are made, and how products are provided or delivered, they would understand more about products. This makes customers use those products more efficiently, which in turn contribute better image to customers’ perception and satisfy their requirements.

Primary Education In The UK And Spain

Primary Education In The UK And Spain Primary Education is an important topic to be discussed and analysed, since it is the basis of our societys formation, being thus decisive for our childrens future. This essay is entitled Primary Education in the U.K. and Spain: a comparison and it focuses on explaining some of the main matters concerning both systems. It is first of all focused on explaining some topics related to primary education in the United Kingdom including two paragraphs. The first one a historical background, proves to be the base of todays structure which may help us clarify todays structure, which the topic of the second paragraph. This is followed by two clone paragraphs applied to Spanish primary education. The last two paragraphs concentrate on the use and importance of ICT in primary education in both systems. The essay is concluded establishing an overall comparison between both systems. According to Denis Haye in his book Primary Education: the Key Concepts, British primary education and its structure find its roots deep in history, in the middle ages. It has been stated by some historians that English education began in AD 597 with the establishment of the cathedral of Canterbury by St Augustine. In the end of the seventeenth century education belonged to the church which promoted Christian knowledge, by creating its own schools. At the same time there were pioneers such as Robert Raikes, Charles Gordon and the welsh Charles of Bala, who believed in a connection between social action and education. The first publicly funded schools appeared in the mid-nineteenth century and aimed to offer Christian education to poor children. From this time on, the control of education starts switching little by little from the church to the state. Furthermore, between 1846 and 1848 in Wales, the Welsh Education Committee and the Cambrian Society both evolving into national schools , were formed. In the nineteenth century it is important to highlight the education act of 1872, since it lead to many advances in primary education, not only affecting the labouring classes as was happening in other parts of the country. The 1944s education act was decisive because from this time on, education was free of charge and relied on voluntary provision. It is known by the introduction of three kinds of schools: grammar schools, modern schools and Technical schools. The year 1988, saw the introduction of the nation curriculum including a selection of subjects such as maths, science English and religious education. From 2010, teaching foreign languages is also a compulsory part of the curriculum. In order to explain the base of todays primary education in the UK, it is necessary to go back to the twentieth century, when there were many important changes in primary education. Among these, stands out the introduction of the national curriculum in English mainstream schools. In this author words, during the twentieth century, it was also thought to be decisive an agreement about the need for a general education for children up to the age of 11, this being followed by a subject-specific teaching up to the age of 16 and a selection of specialist subjects thereafter. Due to the national curriculum, from the beginning of the 21st century most primary schools in the UK currently accept children from 5 to 11 years old. As Denis states, there is also a tiny number of schools designated deemed middle (ages 8 to 12 or 9 to 13) and first when they educate children from 5 to 8 or 9. To explain todays structure it is also important to focus on the types of schools that can currently be found in the UK. As the Department of Education reports, they can be divided into 3 main groups: mainstream state schools, specialist schools, state schools with particular characteristics and independent schools. To the first group belong Community schools, which are often run by a local authority and aim to develop strong links with the local community, providing services  like childcare and adult learning classes. Trust schools as well as Voluntary-controlled and voluntary-aided schools are owed by a charitable foundation, which employs the staff and sets the admissions criteria. Academies, faith schools, city technology colleges, community and foundation special schools, grammar schools and maintained boarding schools can be found in the second group. The third group is formed by Independent schools which have their own admission policies and curriculum. Spanish primary education, as the rest of the developed nations, it finds its roots in the XIX century. Many factors can be identified as those which influenced the rise during this century of specifically educative establishments aiming to reach a growing proportion of the population. The Apparition of the national states is indeed the most notorious factor, since it puts the Old Regime to an end while at the same time instruction is seen as a mean reinforcing its unity. Thus, education is considered to be from this time on, a public affair that has to be organised and controlled by the state which regulates its legal and administrative processes. To understand the current Spanish primary education, it is important to focus on three relevant education laws, well-known for their impact on the system. The commonly referred as the Moyano Law was decreed in 1857 in a context of socio-economic crisis, This law consisted on a legislative initiative carried out by the politician Carlos Moy ano whose main aim was to improve the deplorable condition of education at that time, decreasing thus the analphabetism average in the country. Education was divided in two stages: elementary (6-12 years old) and superior (9-12). Primary education was compulsory until the age of 12 and free of charge for those who could not afford it. According to the web page State Univeristy.com, it also marked the foundation of privet schools in Spain at that time owned by the Catholic Church. Just one year after the 1944s British education act, the 1945s law was decreed in the historical context of post-war and in the ideological context of national Catholicism. Its main objective was to orientate the student in accordance with their aptitudes to the working life. Born in the context of democracy, the 1990s law of education aimed to impart an equal instruction in order to allow pupils to acquire basic cultural elements, to wit: oral expression, reading, writing and arithmetic calculi. It divided education into tree periods: the first stage (from6 to 8 years old), second (8-10) and third (10-12). To explain the structure of todays primary education in Spain, it is important to go back to the year 2006, when the fundamental law of education also known as LOE or Ley Organica de Educacià ³n was decreed. This law established a compulsory education from 6 to 16 year-old children. While in the UK children start their primary education at the age of 5, Spanish children start going to school at the age of 6. Also it is important to mention that most pupils attend pre-schools from 3 to 5 years of age. Most of these nursery schools in most cases belong to the same centre of education. According to the famous online encyclopedia known as Wikipedia, primary education in Spain can be divided into three cycles: the first cycle includes pupils from 6 to 7 years of age, the second 8-9 and the third 10 to 11. Focusing on the Spanish national curriculum, compulsory subjects are: Spanish language and Literature, Art, Mathematics, Physical Education, Natural and social sciences both included in a subject called Conocimiento Del Medio and English or French. Many state schools have an agreement with the British Council making the study of English compulsory from the age of 6. Although in the United Kingdom there a several types of schools, in Spain most of them can be grosso modo divided into three groups: public or state schools, privet schools or semi-privet schools also referred in Spanish as concertado schools. As happens in the UK, state schools are funded by the government and therefore they are free for those living in the country. These cannot be freely selected, as the children are allocated the closest school to their home. According to Maurice Hamlin in his web page practicalspain.com, semi-privet or concertado schools are similar to the Britishs grant maintained schools since they receive subsidies by the government being education thus, provided free of charge. Most of them are run by a religious order e.g. the Salesians of Don Bosco, and pupils usually wear un iforms. Privet and International schools in Spain are becoming more popular. According to the Article Living and Working in Spain they provide a more relaxed environment offering a wider range of subjects and an international approach. Another important aspect to be analysed, is the use of the information and communication technologies in British and Spanish Schools. According to the British Department of Education, information and communication technologies (ICT) in schools can improve the quality of teaching, learning and management in schools and so help raise standards. In order to evaluate the use of ITC in primary schools The Education and Training inspectorate published in 2002 a report in which some of the main strengths of the use of new technologies are highlighted. As this report states, integrating the ICT in the national curriculum supports both teaching and learning. The quality of planning for ICT is proved to be satisfactory or better in 70 % of the schools inspected and in most schools the quality of teaching and pupils experiences are proved to be satisfactory, including a wide range of ICT applications among which stands out the use of word processing. Learning to use Microsoft Words spell check, digital cameras, create an maintain a web page, sending a forwarding e-mails, burning a cd, as well as learning how to control multi-media and database software are indeed but a few other applications in schools. As this study proves, ICT has also a very positive reaction on children by increasing their motivation towards learning in general; as the report states children have high levels of interest and enthusiasm in their work in ICT being motivated by the inclusion of ICT in their lessons. It is a fact that there are an increasing number of schools that are incorporating ICT not only as a subject in the national curriculum but as a way to make the other lessons lighter and more amusing to children. According to an article written by Sophie Borland and published in the newspaper The Daily Mail there are even some schools in the UK who have decided to turn a P.E. lesson into a Wii class in order to motivate and boost their enthusiasm for sport. To do this, Borland says, the newly approved by Department of Health Wifit Plus is used in the class involving a variety of fineness activities. Even though this article received very positive reviews there are some people like the spokesman of the Department of Children, Schools and Families who states there is always a place for innovative exercises if they do not replace traditional ones. Another school in the UK, according to the education editor Graeme Paton, is to include the use of the so-called social network Twitter as pa rt of their curriculum. All children, the author states, will be taught how to use webcams, podcasts as well as blogs. Pupils in this school will be expected develop an understanding of different ways to communicate online. Improving keyboard skills, using websites such as the online dictionary Wikipedia and learning how to employ spell-checkers will also form part of the biggest overhaul of lessons for 20 years. As happens in the United Kingdom, Spanish new generation of children are marked by the information and communication technologies which are gaining each year a greater importance in the education policy. The inclusion of the ICT in Spanish education system finds its roots in the European initiative e-Europe which motivated the creation of the Special committee of study for the Development of the Information Society in Spain (CDSI) by the Ministry of Science and Technology. Some of the conclusion of the CDSI can be applied to education. According to this committee the use of the new technologies should be present in all subjects as part of the national curriculum and in the relationship between teachers and pupils and all the members of the educative community. The presence of ICT in Spanish primary schools can be clearly perceived in the autonomous community Extremadura which is considered to be a pioneer in this field. According to the secretary of ICT in the education polity of the autonomous government of Extremadura Junta de Extremadura, this region started the project of including the information and communication technologies in education in the year 1999, when the Strategic Plan for the development of technology in society was presented and the educational sector was considered to be the main pillar of that development. This moment marks the appearance of ICT in Extremaduran classrooms. What is probably the most outstanding fact is that, this region decided to develop free software equally configurable and adaptable. A new operative system called gnu/LinEx which would offer an enormous variety of applications in order to fulfill the necessities of all kind of users and a great diversity of tools for its use inside the classroom. Furthermore, in the academic year 2002/2003, an initiative was carried out in all Extremaduran high schools which consisted on transforming regular classrooms into technological classrooms by introducing a computer for each two s tudents. Also, todays schools in the region have at least one electronic blackboard, together with a projector, a computer and an interactive pad. The creation of the specific operative system LinEx must be adapted to a didactic and pedagogical extent. This is why a new variation of this operative system has been installed in all the schools of Extremadura. According to the autonomous communitys government LinEx Schools as it is called, offers the pupil an friendly and motivating environment adapted to their intellectual development. Together with LinEx, it is important to highlight the development of the educative platform Rayuela. As if it was a social network, this platform is an advanced system of information that allows a real-time communication between teachers and parents by using the Internet. It also has a database with allows all Extremenian students to have a single Digital Academic Record until they finish high school. Thus, teachers are able to access all the informatio n about the educative course of their pupils (calcifications, assistance and observances) in order to offer them an individualized treatment. To conclude this essay, I must say that as both educational systems belong to a globalised world and concretely to the European Union, they share indeed some similitudes and the two last paragraphs are an example of this statement. Among other minor differences British primary education probably differs from the Spanish one in what in my opinion, is its main strength: the diversity of schools offered which allows parents to have a greater choice. 2.500 words.

Affect And Strategy Of Environmental Factors Marketing Essay

Affect And Strategy Of Environmental Factors Marketing Essay STEEPLE/PESTLE originally designed as a business environmental scan, the STEEPLE or PESTLE analysis is an analysis of the external macro environment (big picture) in which a business operates. These are often factors which are beyond the control or influence of a business, however are important to be aware of when doing product development, business or strategy planning. Social: Dà ©lys is a chocolate based cake and a bakery Producer and as United Kingdom is one of the highest consumers of the Chocolate product, it is easily accepted by the People. It can take a speed in a market in very less time. On the other Hand as every person is busy, they prefer Baker Products which is more quick and easy to eat, every age, sex and of different geographical regions would easily adopt Dà ©lys product. Technological: The most modern bakeries are highly automated. To track and help assure compliance with government regulation that affects bakeries, companies deploy software, such as Environmental Quality management Program. Bakery Firms may use computer system to receive order, track sales and exchange the data with large customers. Dà ©lys do not have its own distribution business and retail outlets, Sales are through the main supermarket chains such as Tesco, Sainsburys, Asda and Morrisons. Some independent grocery chains also stock Dà ©lys products and the products also sold by Harrods and Fortnum and Mason. Which may affect the technologically in the operation of the Business. Economical: Large economies of scale occur in production baked product, is manly of labour cost can be reduced dramatically in large bakery facilities. A big automated bakery can produce a million bread loaves a week with just 100 employees working two shifts. The size of production facilities is limited by the need to distribute a highly perishable product to a large number of customers. Usually a large baking facility can service an area within a 300-miles radius. As Dà ©lys has 60 employees it could reduce the cost of production. These may be the factor affection Economical environment of the Industry. Environmental: Production is carried out at Dà ©lys Ltds own factory and by one other food manufacturer in England that is not owned by Dà ©lys Ltd. The factory must be environment friendly and should be concern about the reduction in pollutions that may effect in health of the person residing nearby. This may be the factor that may affect the operation of Dà ©lys Ltd. Political: As the Political situation of U.K is stable and that warmly welcomes the entry of the new products inside the United kingdom market, the tax policy of United kingdom is very producer friendly and conflicts is very much less likely to occur in the production like Cakes and bakeries that may affect the operation of the Dà ©lys Ltd. Legal: The basic understanding of the political legal environment is when the government implements laws and or regulations which affect the way a business operate. Legal environment in a business are as following Statutory and regulatory conditions, corporate governance, compliance, international trade regulations, competition regulation. In the case of Dà ©lys Ltd it has to be careful in food and hygiene regulation, employment policies, health and safety rules and regulation etc Ethical: The ethical factors includes Business ethics, Consent, Client confidentiality, Official Secrets Act, Security access, terms of business/trade, Trust, Reputation. As the national press has praised the quality of the products and a number of organisations have identified some Dà ©lys products as being the best of their kind in taste tests. Jo Brown has found fame as a dynamic entrepreneur and is a dragon on the BBC business show Dragons Den. Jo is a hands-on managing director and would always want to be seen as such in any business she worked in. These could ethically effect the environment of the Dà ©lys Ltd. Stake holder analysis Internal stakeholders and their interest in the company: (a) Employees. Employees and their representative groups are interested in information about the stability and profitability of their employers. They are also interested in information which enables them to assess the ability of the enterprise to provide remuneration, retirement benefits and employment opportunities, in the case of Dà ©lys Ltd 60 employees are the internal stakeholder of the Business. (b) Investors. The providers of risk capital and their advisers are concerned with the risk inherent in, and return provided by, their investments. They need information to help them determine whether they should buy, hold or sell. Shareholders are also interested in information which enables them to assess the ability of the enterprise to pay dividends. (Investors are owners of the co. It can be argued that they are external stakeholders, but its also hard to call your owners outsiders) In the case of Dà ©lys Ltd its a Private Company so the investor is Dà ©lys itself. (c) Management and those who appointed them. Financial statements also show the results of the stewardship of management, or the accountability of management for the resources entrusted to it. Those users who wish to assess the stewardship or accountability of management do so in order that they may make economic decisions; these decisions may include, for example, whether to hold or sell their investment in the enterprise or whether to reappoint or replace the management. External Stockholder The external stakeholders can be considered as anyone outside the implementing Organisations that could be affected by the projects results. STAKEHOLDER INVOLVEMENT It is not sufficient to identify the relevant groups. Named individuals need to be identified within each group and more than one person may be required for any organisation or department. The selection of these individuals will depend on the role that they are to play in the project and the requirements in terms of knowledge, authority and level of involvement that this creates. External Stockholder of Dà ©lys Ltd is Tesco, Sainsburys, Asda and Morrisons. Some independent grocery chains also stock Dà ©lys products and the products also sold by Harrods and Fortnum and Mason. Attitude toward the Strategy of Dà ©lys would be positive by the internal and external stakeholders, as Sales of the companys products have currently grown by more than 15% per annum every year since the company was founded and they currently amount to  £6 million annually. The net profit on sales ratio is a very healthy 10% and at this level other businesses have been attracted to Dà ©lys Ltds business model. The company has a balance sheet that shows there are assets of  £20 million funded by a mortgage of  £7 million, a long term bank loan of  £2 million and retained profits over the last 10 years of  £6 million. The residual amount comes from the shareholders equity. It employs only 60 people. Apart from one factory with attached offices, Dà ©lys Ltd owns no distribution businesses and no retail outlets. 2(a) Use appropriate tools to analyse and measure the effects and effectiveness of Dà ©lys Ltds current business plans. 2(b) Summarise the position of Dà ©lys Ltds in its current market. 2(c) Evaluate the competitive strengths and weaknesses of Dà ©lys Ltds current strategies. Existing Business Strategy Porters Five Force analysis is important when trying to understand the competitive environment facing a given industry. It involves looking at internal competition barriers to entry, the profit appropriating power of buyers and sellers, as well as substitutes to the goods produced. Applied to the bakery industries like Dà ©lys Limited it shows an average net profit that typically does not cover the cost of capital due to low barriers to entry, ease of production and ease of access to ingredients. Internal Rivalry There are many players in the bakery industries like Dà ©lys Limited. The top four companies are estimated to only account for 11.7 percent of the market. The industry is characterized by many small bakeries, but theres has been the recent trend towards consolidation and economics of scale. Businesses compare on price, quality, differentiation and relationship with key suppliers. Barrier to entry Barrier to entry in this industry is low. Economics of scale are beneficial, but are not required for industrial success. As a result, small business can enter the industry with relatively small amount of Capital. The two main Determinant of New company successes is the leader ability acquire sufficient channels of distribution to cover an operating cost and their ability to built up Brand acquisitions and Loyalty. Distribution channels typically involve retail outlets, such as grocery stores and supermarkets and they can be easily acquired if the bakery brand is established or have market research to create one. Dà ©lys Ltd Sales are through the main supermarket chains such as Tesco, Sainsburys, Asda and Morrisons. Some independent grocery chains also stock Dà ©lys products and the products also sold by Harrods and Fortnum and Mason. Buyers Buyers of the bakery industry products like Dà ©lys Ltd such as ASDA, Sainsburys, Morrison, Tesco are able to appreciate much of the industry profit due to large number of small bakeries that are buying to find outlets for their products. As a result Buyers are able to command Low price and volume discounts. Only a large player like have the power to level the playing field and achieve a more balanced share of the profit. Suppliers Suppliers do not have much negotiating power in the bakery business like Dà ©lys ltd due to the well developed market for their products and their commoditized nature of what they are saying. Cakes and pastries and child bakeries of delays ltd can be affected by price swing of the raw input, but the changes are the result of the global supply and demand determinants rather than supply negotiating power Substitutes Many substitutes exist for bakery products. Breakfast cereals, rice and potatoes are all viable alternatives and individual can also make all of the baked goods they want at home. Bakery relay upon price and convenience to keep individuals switching to a substitute for baking what they need at home. Position of Dà ©lys Ltd Product in Market Dà ©lys Ltd is a private company that makes cakes under the brand name Dà ©lys. It was founded in 2000 by Jo Brown who liked the chocolate based cakes and patisserie that was on sale in Paris. With  £75,000 Dà ©lys Ltd was founded. It makes a variety of desserts and sweets for the premium end of the market. All the output is of chilled products. Jo Brown has found fame as a dynamic entrepreneur and is a dragon on the BBC business show Dragons Den. Jo is a hands-on managing director and would always want to be seen as such in any business she worked in. Sales of the companys products have currently grown by more than 15% per annum every year since the company was founded and they currently amount to  £6 million annually. The net profit on sales ratio is a very healthy 10% and at this level other businesses have been attracted to Dà ©lys Ltds business model. The company has a balance sheet that shows there are assets of  £20 million funded by a mortgage of  £7 million, a long term bank loan of  £2 million and retained profits over the last 10 years of  £6 million. The residual amount comes from the shareholders equity. It employs 60 people. The growth in snacking and requirement for convenience foods has benefited both the biscuits and cakes and pastries sectors. Many industrially produced cakes are now available in wrapped single-portion sizes designed for snacking, while snack-sized packs of biscuits have also become more commonplace. The European market for bakery products amounted to 30.2 million tonnes in 1999, worth an estimated  £45 billion ($73 billion or i68 billion). Given its size, the bakery sector can be considered to be one of the most important sectors of the food industry as a whole. Bread remains a staple part of the diet, whilst cakes and biscuits can increasingly be regarded as regular snacking items rather than occasional treats. Bread is by far the largest sector of the bakery market, with sales of 24.45 million tonnes in 1999, equating to 81% of total bakery volumes. Sales of biscuits totalled 3.02 million tonnes, representing 10%, and cakes and pastries for the remaining 9%, or 2.73 million tonnes. There are over 120,000 enterprises active in the European bread-baking sector, the vast majority of which are small craft bakers. Craft bakers are dominant in countries where there is a tradition of buying freshly baked bread every day, such as Italy, Portugal, Greece and France. This contrasts with the situation in the UK and Ireland, where some 80% of bread consumed is industrially produced. Overall, artisanal bakers and in-store bakeries currently account for 63% of all bread consumed in Europe, although industrial bakers, which account for the remaining 37%, are becoming more significant. Within the total European biscuits market, DANONE is market leader, with a 16% share of sales, While Sales of the Dà ©lys Companys products have currently grown by more than 15% per annum every year since the company was founded and they currently amount to  £6 million annually. Ahead of United Biscuits with 11%, Bailsmen with 8%, and Barilla with 6%; own-label accounts for an estimated 18%. 3(a) Use a range of tools and models to develop a range of strategic options for Dà ©lys Ltd 3(b) Analyse the comparative strategic position taken by competitors in the market and how it may affect the choice of future strategy by Dà ©lys Ltd 3(c) Create a range of feasible options as the basis of future organisational strategy for Dà ©lys Ltd Despite the ongoing trend towards healthy eating, and the added pressures from the credit squeeze, demand for indulgent chilled desserts continues to grow. Market value increased by 14% between 2003 and 2007, and is expected to grow by 4% in 2008, taking sales to  £1,030 million. An internal shift within chilled pot desserts away from every day desserts in favour of premium lines is adding value, although overall volume growth has been subdued. Sales of other chilled desserts other than those in pots have been boosted by larger sharing formats, while a revival of family dining at the weekend has contributed to the growth of hot eating desserts. The outlook for the market remains positive, although in order to achieve longer-term growth, manufacturers will need to further increase the participation of ABC1s and increase frequency of consumption beyond special occasions. Impulse and on-the-go snacking, as well as the consumption of desserts away from main meals all offer further potential for growth. Mintel last examined the UK market for Chilled and Chilled Pot Desserts in March 2007 and July 2006 respectively. Mintel forecasts on the Bakery, cakes and pastry Industry Bread UK February 2007 Between 2001 and 2006, the retail sales volume of bread fell by 14% to 1.8 million tonnes. Mintel forecasts slower decline between 2006 and 2011 of approximately 9%. Between 2001 and 2006, the value market grew by 14%, or 9% in real terms. Mintel also forecast that it will grow by an estimated 11% over the next five years to reach a value of  £2.4 billion at current prices, which translates to a 2% rate of growth in real terms. à ¢Ã¢â€š ¬Ã‚ ¢ Bread Cakes Ireland March 2006 Retail sales of biscuits are valued at à ¢Ã¢â‚¬Å¡Ã‚ ¬252.4 million in RoI and have grown by 24% since 2000. Retail sales in NI rose from  £88.4 million in 2000 to  £114 million in 2005, representing a growth rate of 29% over the review period. à ¢Ã¢â€š ¬Ã‚ ¢ Cakes and Cake Bars UK June 2006 The UK ambient cake market comprises three main segments; whole cakes, occasion cakes and individual cakes. Sales increased by 11% from 2001 to reach a value of  £1.47 billion by 2005. In order to progress, suppliers have had to develop products to deal with current eating trends that have shifted away from the role of cake as a teatime treat or celebratory indulgence. à ¢Ã¢â€š ¬Ã‚ ¢ Morning Goods UK July 2007 The morning goods market comprises a broad range of bread rolls and bakery snack products. Most product categories continue to advance in value despite their maturity, while some notably bagels, muffins, brioche and doughnuts have been enjoying impressive rates of growth. Overall sales of morning goods increased by 11% between 2002 and 2006, to reach  £1.18 billion. This compares with a 10% rise in bread sales (excluding rolls) over the same period in a market worth  £2.11 billion. Growth has picked up since 2004, with morning goods sales increasing by 7.5% between 2004 and 2006, while sales of bread Increased by just 5.6%. à ¢Ã¢â€š ¬Ã‚ ¢ Sweet Biscuits UK May 2007 Sales of sweet biscuits stood at  £1,462 million in 2006, having achieved 2.2% growth on the previous year against a prevailing trend of healthy eating. Over the 2002-07 periods, value growth has outstripped that of volume, signalling consumers lighter consumption habits but willingness to trade up to more expensive and indulgent products. Greatest growth over the previous year was in healthier and special treat biscuits, both of which tend to retail at the premium end. Mintel forecasts that both value (in real terms) and volume sales of sweet biscuits will increase by around 7% at current prices over the 2007-12 month period, increasing to an estimated  £1.7 billion. à ¢Ã¢â€š ¬Ã‚ ¢ Non-sweet Biscuits UK October 2007 Sales of non-sweet biscuits have enjoyed slightly higher rates of growth (from a smaller starting point) due to their strong health positioning and the development of snacking variants. Snacking both at home and on the go is a key factor behind growth in sales of non-sweet biscuits. Manufacturers have already responded to this with snack pack and mini variants, but could do more to extend the relevance of non-sweet biscuits to the convenience-led on-the-go market. The newly released March edition of Frozen Cakes, Pies, and Other Pastries Manufacturing Industry report is the comprehensive market research guide for the industry. It has the latest information on the industrys key financial data, competitive landscape, cost and pricing, and trends during the current economic climate The available options for the Dà ©lys Limited are as following: Expanding the range of desserts and sweets it makes to include Viennese and Italian styles, Expanding the range of products to include ambient and frozen products, Producing healthier products to chime in with consumers changing tastes and government initiatives on healthy lifestyles, Increase the number of retailers selling the Dà ©lys range, Producing own label products for the supermarket chains, Expanding internationally, diversifying into other product areas such as bakery, Making products for niche markets such gluten intolerants and products for specific ethnic and religious groups who have specific dietary needs., Supplying mass-market caterers and airlines, Licensing producers to use the Dà ©lys name on other food lines., Opening Dà ©lys retail outlets in retail centres., Taking over other businesses. Two local firms with good regional reputations which might be targets are Maggies Farm Breads, an artisanal bakery, valued at around  £1.5 million, and Chocolaterie de Gro ote a company that hand makes Belgian style chocolates that is worth around  £1 million. , and selling out to a large food producing business. Jo believes she could probably get  £25 million for Dà ©lys Ltd. and get a seat on the board with a view to moving up to be in charge of a FTSE listed company. Alternatively she could just walk away with the money and find new businesses and ideas to develop. She also knows that Ben and Jerrys lost a lot of its carefully developed image as a hippy ice cream maker when it sold out to Unilever and she does not want to lose the market image she has built up for Dà ©lys Ltd by selling out. But she knows everything has its price. Conclusion At the end, studying about several criteria of the Dà ©lys Limited Production, Market and the product and looking over the diversified available strategic option we could conclude the assignment. Expending the range of desserts and sweets can be the good strategic option including ambient and frozen, as U.K person are health conscious so making the product may be the effective option for Dà ©lys Limited. As Delays Limited has no any retail outlets its open to open the retail outlets may also be profitable, supplying mass-market through caterers and airlines may me seasonal options. Dà ©lys limited if licence producer to use Dà ©lys name on other food may be that suitable option in a United Kingdom market as it itself developed a good image and goodwill in a market. Diversifying into other product may also help in expending the market share. And Making product for niche market such as gluten intolerants and products for specific ethnic and religion groups who have specific dietary needs may not work in United Kingdom market. When expanding into new markets credit managers need to be concerned about the new client base, specific trade laws that may apply currency considerations and political risk. The treasury department may consider working capital concerns, advance rates from their traditional credit facility and loan covenants as part of the overall strategy. Selecting which country to sell into is often dictated by the products we produce. For example, lets say Dà ©lys Ltd. provides Cake and Pastries that are ideal for economically challenged nations. They are low cost, light weight and easily produced worldwide. Companies such as Dà ©lys Ltd may have expertise in foreign languages, laws and customs. They need a strategic partner who brings these skills to the table.